Quality floors, installed by our own crew.
Hardwood, luxury vinyl plank, carpet and laminate from brands like Mohawk, Coretec and Provenza, with installation by our own team of flooring craftsmen.
Every kind of floor, sold and installed.
Browse samples in the showroom, then let our own team measure and install.
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Hardwood
Hardwood flooring, sold and installed, from brands like Provenza.
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Vinyl Plank
Luxury vinyl plank flooring, sold and installed.
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Carpet
Carpet from many brands, sold and installed.
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Laminate
Laminate flooring, sold and installed.
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Installation
Installation by our own team of flooring craftsmen.
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Free In-Home Measurement
Schedule a free in-home measurement and estimate.
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Specials
Ask about our current flooring specials when you call or visit.

Not sure how much you need? We’ll measure it free.
Schedule a free in-home measurement and estimate, then pick your floor in our Miramar Rd showroom.
- Free in-home measurement and estimate
- Installed by our own team of flooring craftsmen
- Brands including Mohawk, Coretec, Provenza, Quick Step, MSI, Bedrosians and DesignCore
- Financing available through Synchrony



Premium flooring at prices that won’t break the bank.



Your flooring team on Miramar Rd.
“Our mission for 20 plus years is to provide you with premium flooring options at prices that won’t break the bank and quality flooring installations from our team of skilled flooring craftsmen.”
Stop by the showroom to see samples, talk through your project with our designer and product specialist, and take samples home to see them in your own space.
- Bryan Morris, President & Head Contractor
- Victoria Morris, CEO
- Valerie Paige, Designer & Product Specialist
- Melinda Morris, Office Manager & Customer Support
- Master craftsmen Jim Doney, Ken Stock, Paul Kalenyuk, Bobby Ybarra and Jhonatan Sotelo
68 reviews. 4.7 stars.
“I am very satisfied with my new vinyl wood floors! Factory Direct Floor Store offers a wide selection of flooring, friendly in-store staff, and a truly customer-first approach to business. Alfonso was my lead installer, and he and his team were hardworking, diligent, and meticulous. They worked long hours to ensure the job was done right and were an absolute delight to have in my home. I highly recommend Factory Direct Floor Store to anyone considering a quality flooring renovation!”
“Exceptional service! We went to several other stores looking for a specific hardwood plank to repair some water damage in our kitchen and everyone said they had nothing like it. We walked in to Factory Direct Floor Store and Bryan immediately looked at the plank and said it was Provenza Hardwood and found us five boxes for our repair. Ken came out a did a great job filling in the new planks. They saved us thousands of dollars. So thankful we found them. Highly recommend!”
“I had a great experience purchasing LVP flooring and carpet for my home from Factory Direct Floor Store. They had a wide variety of options and samples to choose from, which made it much easier to find flooring that fit my home and style. I especially appreciated being able to take samples home so I could see how the colors and flooring looked in my actual space before making a decision. Brian was fantastic to work with throughout the entire process. He was very attentive, patient, and easy to work with, and he took the time to answer all of my questions without ever making me feel rushed. Brian even offered to come to my residence to confirm the square footage I needed, which gave me a lot of confidence that I was ordering the correct amount of flooring. His customer service really made the entire experience smooth and stress-free. I also want to give a special thanks to his installer, David, who did an excellent job installing the LVP flooring. He worked long hours by himself to make sure the job was completed quickly, which was especially important because I needed to be able to move back into my home. The quality of his work and dedication were greatly appreciated. I’m very happy with my new flooring and would definitely recommend Factory Direct Floor Store, Brian, and David to anyone looking for quality flooring and great service.”
“We had a fantastic experience with Factory Direct Floor Store for our hardwood flooring and carpet project. Their customer service and pricing were excellent from start to finish. Our installer, Alfonso, was absolutely a delight to work with—professional, friendly, and detail-oriented. Our house looks amazing, and we couldn’t be happier with the results. We highly recommend Factory Direct Floor Store!”
“This is our 3rd project with Brian and Factory Direct. We bought vinyl flooring and had it delivered to our house in Colorado. Showed local installer our materials bill, he was surprised at cost, much cheaper than he could provide ( over $1 per sq ft). Great product, great price! We're happy. Thank you Factory Direct.”
Visit us on Miramar Rd.
Hours
| Monday – Friday | 9:30 AM – 5:30 PM |
| Saturday | 10:00 AM – 5:00 PM |
| Sunday | 11:00 AM – 2:00 PM |
Proudly serving Miramar · San Diego